Ques 01 : State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a.True
b.False
Ques 02 : All major search engines are case sensitive.
a.True
b.False
Ques 03 : State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a.True
b.False
Ques 04 : While grading your website, Google gives credit to outbound links pointing to authority websites?
a.True
b.False
Ques 05 : Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a.Yes
b.No
Ques 06 : If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a.Yes
b.No
Ques 07 : Are RSS/Atom feeds returned in Google’s search results?
a.Yes
b.No
Ques 08 : Which of the following search engines or directories provides the directory search results for Yahoo?
a.Windows Live
b.Yahoo Directory
c.Google
d.Wikipedia
e. DMOZ
Ques 9 :Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ques 10: What is Keyword Density?
a.The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ques 11 : Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
Ques 12 : What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Ques 13 : Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
Ques 14 : What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Ques 15 : What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Ques 16 : What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a.Waves
b. Flux
c. Shuffling
d. Swaying
Ques 17 : Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/seo.asp?examnum=243
c. http://www.expertrating.com/exams/seo.asp
d. http://www.expertrating.com/exams/seo.html
e. All of the above
Ques 18 : Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80
Ques 19 : What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Ques 20 : Which of the following statements is correct with regard to the description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
Ques 21 : Which of the following statements is correct with regard to the images within a webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
Ques 22 : Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Ques 23 : Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Ques 24 : Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
Ques 25 : Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
Ques 26 : Which of the following statements about Google’s technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP header
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Ques 27 : Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b.Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Ques 28 : While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Ques 29 : Which of the following factors contribute towards link popularity of a website?
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Ans: A,B,C,D
Ques 30 : Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Ques 31 : Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Ans: B,C
Ques 32 : _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
Ques 33 : Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Ques 34 : Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
Ques 35 : If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Ques 36 : Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Ques 37 : A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Ques 38 : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ques 39 : How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
Ques 40 : What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Ques 41 : Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Ques 42 : Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
Ques 43 : Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
Ques 44 : What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Ques 45 : Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
Ques 46 : The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Ques 47 : _____________ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Ques 48 : Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Ques 49 : What will happen if you type the words ‘Certification -Networking’ in the Google search box?
a. Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Ques 50 : If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
Ques 51 : Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Ques 52 : What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
Ques 53 : If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Ques 54 : What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
A Sitemap provides a list of internal links to user accessible pages on a website.
a.True
b.False
Ques 02 : All major search engines are case sensitive.
a.True
b.False
Ques 03 : State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a.True
b.False
Ques 04 : While grading your website, Google gives credit to outbound links pointing to authority websites?
a.True
b.False
Ques 05 : Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a.Yes
b.No
Ques 06 : If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a.Yes
b.No
Ques 07 : Are RSS/Atom feeds returned in Google’s search results?
a.Yes
b.No
Ques 08 : Which of the following search engines or directories provides the directory search results for Yahoo?
a.Windows Live
b.Yahoo Directory
c.Google
d.Wikipedia
e. DMOZ
Ques 9 :Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ques 10: What is Keyword Density?
a.The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ques 11 : Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
Ques 12 : What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Ques 13 : Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
Ques 14 : What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Ques 15 : What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Ques 16 : What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a.Waves
b. Flux
c. Shuffling
d. Swaying
Ques 17 : Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/seo.asp?examnum=243
c. http://www.expertrating.com/exams/seo.asp
d. http://www.expertrating.com/exams/seo.html
e. All of the above
Ques 18 : Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80
Ques 19 : What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Ques 20 : Which of the following statements is correct with regard to the description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
Ques 21 : Which of the following statements is correct with regard to the images within a webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
Ques 22 : Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Ques 23 : Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Ques 24 : Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
Ques 25 : Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
Ques 26 : Which of the following statements about Google’s technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP header
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Ques 27 : Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b.Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Ques 28 : While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Ques 29 : Which of the following factors contribute towards link popularity of a website?
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Ans: A,B,C,D
Ques 30 : Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Ques 31 : Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Ans: B,C
Ques 32 : _________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
Ques 33 : Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Ques 34 : Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
Ques 35 : If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Ques 36 : Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Ques 37 : A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Ques 38 : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ques 39 : How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
Ques 40 : What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Ques 41 : Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Ques 42 : Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
Ques 43 : Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
Ques 44 : What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Ques 45 : Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
Ques 46 : The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Ques 47 : _____________ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Ques 48 : Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Ques 49 : What will happen if you type the words ‘Certification -Networking’ in the Google search box?
a. Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Ques 50 : If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
Ques 51 : Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Ques 52 : What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
Ques 53 : If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Ques 54 : What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
- If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms - 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate. a. less than 30%
b. 30 percent
c. more than 30% - Which of the following factors have an impact on the Google PageRank? a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site - What does the 301 server response code signify? a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place - If you enter 'Help site:www.go4expert.com' in the Google search box, what will Google search for? a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com - What is Anchor Text? a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page - Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"? a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker - What term is commonly used to describe the shuffling of positions in search engine results in between major updates? a. Waves
b. Flux
c. Shuffling
d. Swaying - Are RSS/Atom feeds returned in Google's search results? a. Yes
b. No - Which of the following statements regarding website content are correct? a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google - What does the term Keyword Prominence refer to? a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines - What is the term for Optimization strategies that are in an unknown area of reputability/validity? a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques - Which of the following statements is correct with regard to natural links? a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites - Which of the following can be termed as good keyword selection and placement strategies? a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page - What does the 302 server response code signify? a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process - Which of the following statements about FFA pages are true? a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links - What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act? a. Spreading
b. Dilating
c. RSD ( )
d. Stemming
e. Branching - What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow: a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavistascooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above - Which of the following statements about RSS are correct? a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology - Which of the following statements are correct with regard to using javascript within the web pages? a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code - Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword? a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results - What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called? a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking - Which of the following search engines offers a popular list of the top 50 most searched keywords? a. Google
b. Yahoo
c. AOL
d. Lycos - Which of the following search engines or directories provides the main search results for AOL? a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live - Which of the following can be termed as appropriate Keyword Density? a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10% - The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow"> a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page - What is Keyword Density? a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page - Which of the following are examples of agents? a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website - If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"? a. Yes
b. No - Cloaking is a controversial SEO technique. What does it involve? a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors - Which of the following facts about Alexa are correct? a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test. - Google gives priority to themed in-bound links. a. True
b. False - Which of the following methods can help you get around the Google Sandbox? a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing - A Hallway Page is used to: a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages - Which of the following options describes the correct meaning of MouseTrapping? a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website - What is the most likely time period required for getting a Google page rank? a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months - All major search engines are case sensitive. a. True
b. False - Which of the following website design guidelines have been recommended by Google? a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page - How are site maps important for the search engine optimization process? a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above - Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized? a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
Answers:
1. a
2. b
3. a
4. b
5. b
6. c
7. d
8. b
9. a
10. a
11. c
12. a
13. c
14. a and d
15. d
16. b
17. d
18. b
19. a
20. c & d
21. a & b
22. d
23. d
24. c
25. c
26. b
27. e
28. b
29. b
30. b
31. a
32. a
33. a
34. d
35. d
36. d
37. b
38. e
39. c
40. c
Question: 1
|
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
|
a.
|
There are more long tail searches than shorter keyword queries
| |
b.
|
Search engines often pass on long tail searches to lesser known and new websites
| |
c.
|
Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
| |
d.
|
There are fewer websites that have targeted such keywords
|
ANS: A
Question: 2
|
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
|
a.
|
Spreading
| |
b.
|
Dilating
| |
c.
|
RSD (real time synonym detection)
| |
d.
|
Stemming
| |
e.
|
Branching
|
ANS: D
Question: 3
|
What will happen if you type the words 'Certification -Networking' in the Googlesearch box?
|
a.
|
Google will find the web pages about Certification and also containing the word "Networking"
| |
b.
|
Google will find all the web pages containing the words "Certification" and "Networking"
| |
c.
|
Google will find all the web pages in which the words "Certification" and "Networking" appear together
| |
d.
|
Google will find the web pages about Certification that do not contain the word Networking
|
ANS: D
Question: 4
|
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
|
a.
|
Red hat techniques
| |
b.
|
Silver hat techniques
| |
c.
|
Grey hat techniques
| |
d.
|
Shady hat techniques
|
ANS: C
Question: 5
|
What is the function of "indexer" part of the Google search engine?
|
a.
|
It helps to retrieve web pages from the world wide web
| |
b.
|
It helps to gather information from other search engines
| |
c.
|
It helps to sort the documents that Google has retrieved
| |
d.
|
It helps to generate meaningful results based upon the user's search term
|
Ans: D
Question: 6
|
What does the 302 server response code signify?
|
a.
|
It signifies conflict, too many people wanted the same file at the same time
| |
b.
|
The page has been permanently removed
| |
c.
|
The method you are using to access the file is not allowed
| |
d.
|
The page has temporarily moved
|
Ans d
Question: 7
|
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
|
a.
|
Waves
| |
b.
|
Flux
| |
c.
|
Shuffling
| |
d.
|
Swaying
|
Ans: B
Question: 8
|
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
|
a.
|
Trafficjacking
| |
b.
|
Visitorjacking
| |
c.
|
Viewjacking
| |
d.
|
Pagejacking
|
Ans: D
Question: 9
|
What is Anchor Text?
|
a.
|
It is the main body of text on a particular web page
| |
b.
|
It is the text within the left or top panel of a web page
| |
c.
|
It is the visible text that is hyper linked to another page
| |
d.
|
It is the most prominent text on the page that the search engines use to assign a title to the page
|
Ans: C
Question: 10
|
What does the term Keyword Prominence refer to?
|
a.
|
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
| |
b.
|
It refers to the importance attached to getting the right keyword density
| |
c.
|
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
| |
d.
|
It refers to the fact that the keywords in bold font are given priority by the search engines
|
Ans: C
Question: 11
|
What is Keyword Density?
|
a.
|
The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
| |
b.
|
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
| |
c.
|
The number of times the keyword is used in the page description
| |
d.
|
The number of times the keyword is used in the page title
| |
e.
|
The number of times the keyword is used / (DIVIDED BY) the total word count on the page
|
Ans: D
Question: 51
|
Which of the following statements about FFA pages are true?
|
a.
|
They are greatly beneficial to SEO
| |
b.
|
They are also called link farms
| |
c.
|
They are paid listings
| |
d.
|
They contain numerous inbound links
|
ANS: B
Question: 48
|
Which of the following statements is correct with regard to natural links?
|
a.
|
They are two way links (reciprocal links)
| |
b.
|
They are from authority websites
| |
c.
|
They are voluntary in nature
| |
d.
|
They are from .edu or .gov extension websites
|
ANS: C
Question: 43
|
Which of the following factors have an impact on the Google PageRank?
|
a.
|
The total number of inbound links to a page of a web site
| |
b.
|
The subject matter of the site providing the inbound link to a page of a web site
| |
c.
|
The text used to describe the inbound link to a page of a web site
| |
d.
|
The number of outbound links on the page that contains the inbound link to a page of a web site
|
ANS: A
Question: 41
|
Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
|
a.
|
The website offering products and services to the visitors country
| |
b.
|
A website that provides free content for the related keywords
| |
c.
|
Hidden keywords on the home page matching the search term
| |
d.
|
Image Alt tags on the home page matching the search term
|
Ans: D
Question: 37
|
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
|
a.
|
Yahoo Search Term Suggestion Tool
| |
b.
|
Alexa
| |
c.
|
Google Traffic Estimator
| |
d.
|
Google Trends
| |
e.
|
WordTracker
|
Ans: D
Question: 35
|
Which of the following statements about search engine optimization techniques are correct:
|
a.
|
Making a keyword bold does not influence the way that the search engine looks at the keyword
| |
b.
|
Websites with deep linking are looked at favorably by search engines
| |
c.
| ||
d.
|
It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
|
Ans: A, B, D
Question: 33
|
Which of the following can be termed as good keyword selection and placement strategies?
|
a.
|
Targeting synonyms of the main keyword
| |
b.
|
Targeting the highest searched keywords only
| |
c.
|
Copying competitor keywords
| |
d.
|
Optimizing five or more keywords per page
|
ANS: A, D
Question: 31
|
Which of the following statements about RSS are correct?
|
a.
|
It is a form of XML
| |
b.
|
It stands for Realtime streamlined syndication
| |
c.
|
It is a good way of displaying static information
| |
d.
|
It is a Microsoft technology
|
Ans: A
Question: 30
|
Which of the following activities could be looked down upon by Google as per their quality guidelines?
|
a.
|
Using automated website submission software
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
b.
|
Loading pages with irrelevant links
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
c.
|
Intentionally adding keywords to the TITLE tags and ALT attributes
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d.
|
Registering misspellings of well-known websites
Ans: B,C
Ans: D
Ans: B
Ans: A
ANS: A
Ans: B
Ans: D
Ans: E
Ans: A,B,C,D
Ans: A,B,C
Ans: A
Answer: A
Ans: B
|
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